A crucial part of the internationalisation process of the company wanting to face the Italian market consists of the company’s ability to acquire visibility on Italian search engines and to present itself on the Italian market to achieve such objectives. Thanks to globalisation and progressive digitalisation, the current dynamics are now consolidated both on a personal and company level: when a need arises, you access the search engines, you carry out increasingly limited searches, you make contacts and/or proceed with online orders. The online presence in the markets of interest (geographic regions in which you intend to operate) is the first step in any process of business internationalisation. Without a website visible in Italy and browsable in Italian, the language of the person searching, one cannot speak of online visibility in Italy and consequently, cannot speak of a real internationalisation process and penetration in the Italian market. Companies that want to buy or sell in Italy, need for visibility and credibility on the Italian market.

International SEO allows you to structure the website for the geographic area of interest, Italy, in the language spoken locally, Italian, optimising it for all the inherent nuances of Italian which, depending on the region, can lead to different search queries from region to region whilst remaining in Italy. It is a type of optimisation that can exclusively be performed by an Italian mother tongue SEO consultant.

Link building in Italian lets you to create the website’s backlink network by acquiring links from sites in the same geographical area, Italy, and/or in the same language as the one you need to “push”, i.e. Italian

The linguistic aspects are fundamental because, even if Italian is one, as was anticipated, there are many facets not only between the different Italian regions but also among users of different targets for age, education and spending power.

SEO in Italian and Link Building Italy are two strategic elements of fundamental importance in the internationalisation process of foreign companies that want to operate in Italy which, only thanks to a website designed for the Italian market, with texts written by competent Italian native speakers and links from thematically related domestic sites, can acquire visibility capable of generating contacts and/or conversions from Italy.

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